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Newspaper interview clipping 'Cut the price and make a fortune: The key to Freddie Laker's success' from 1977

A newspaper interview from Thomson's Travel magazine, September 1977, featuring Sir Freddie Laker discussing his low-cost airline business philosophy. The article explores Laker's strategy of cutting prices to build market share and his plans for creating competition in the Australian tourism market.

newspaper clipping interview Sir Freddie Laker 1977 1970s low-cost airlines Thomson's Travel business strategy Australian market tourism industry

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Archive: Sir Freddie Laker Historical Society

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September 1977 Thomson's Travel magazine article featuring Sir Freddie Laker interview about airline pricing strategies

Newspaper interview with Sir Freddie Laker titled 'Cut the price and make a fortune' from Thomson's Travel, 1977