The Sir Freddie Laker Historical Society
Newspaper interview clipping titled 'Cut the price and make a fortune: The key to Freddie Laker's success'

Newspaper interview clipping titled 'Cut the price and make a fortune: The key to Freddie Laker's success'

A press clipping from Thomson's Travel magazine, September 1977, featuring an interview about Sir Freddie Laker's business philosophy and success with low-cost aviation. The article discusses Laker's approach to creating a tourist industry in Australia and his views on differential marketing in the travel industry.

Sir Freddie Laker interview press clipping Thomson's Travel 1970s low-cost aviation business strategy tourism industry Australia newspaper article

Details

File
05920_c_17ahupcgsz6878.jpg
Archive
Sir Freddie Laker Historical Society

More from Large Scanned Press Clippings

Newspaper clipping from September 1977 showing Newsweek article with Laker Airways advertisement and medical articles
1977 Newsweek magazine article featuring Sir Freddie Laker with DC-10 aircraft and 'Take a Laker' promotional material
Newsweek magazine article from 1977 about Sir Freddie Laker's Skytrain service with passenger boarding photograph
Newspaper clipping showing Sir Freddie Laker celebrating with cake and champagne, plus image of Laker Airways aircraft
Vintage newspaper clipping with headline about local and international aviation policy featuring photos of three men
Vintage press clipping from Thomson's Travel magazine showing Launchpad travel news section, September 1977
September 1977 press clipping showing interview with Sir Freddie Laker discussing airline pricing and competition
1977 Thomson's Travel magazine interview with Sir Freddie Laker discussing low-cost airline pricing strategy