The Sir Freddie Laker Historical Society
1977 Newsweek magazine article featuring Sir Freddie Laker with DC-10 aircraft and 'Take a Laker' promotional material

1977 Newsweek magazine article featuring Sir Freddie Laker with DC-10 aircraft and 'Take a Laker' promotional material

A Newsweek magazine article from September 12, 1977, featuring Sir Freddie Laker and his revolutionary low-cost airline concept. The page shows Laker with his distinctive hat alongside a DC-10 aircraft and promotional materials including the famous 'Take a Laker' slogan, documenting the early days of budget transatlantic travel that would challenge established carriers.

Sir Freddie Laker Newsweek 1977 DC-10 Laker Airways Take a Laker magazine article press clipping 1970s budget airline transatlantic travel

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