Evening Argus newspaper clipping from July 14, 1981 with headline 'Success the Laker way' about Brighton Marina Boat Show
A newspaper clipping from the Evening Argus dated July 14, 1981, featuring an article titled 'Success the Laker way.' The article discusses how the Brighton Marina Boat Show applied Sir Freddie Laker's cost-cutting approach to make their 1981 event successful. Marina marketing manager Kay Dymock credits the 'Freddie Laker approach' of reducing costs to exhibitors and generating participant enthusiasm for the show's success.
newspaper clipping Evening Argus 1981 Sir Freddie Laker Laker Airways cost cutting business approach Brighton Marina boat show press coverage 1980s
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