The Sir Freddie Laker Historical Society
Evening Argus newspaper clipping from July 14, 1981 with headline 'Success the Laker way' about Brighton Marina Boat Show

Evening Argus newspaper clipping from July 14, 1981 with headline 'Success the Laker way' about Brighton Marina Boat Show

A press clipping from the Evening Argus dated July 14, 1981, featuring an article titled 'Success the Laker way.' The article discusses how the Brighton Marina Boat Show's success in 1981 was attributed to applying the 'Freddie Laker approach' of cost-cutting to reduce costs for exhibitors. Marina marketing manager Kay Dymock credits Sir Freddie Laker's business philosophy for making the boat show a success.

Evening Argus newspaper clipping 1981 Brighton Marina Boat Show Sir Freddie Laker cost cutting business philosophy press coverage 1980s

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